High-tech global travel website hits New Zealand
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My Destination has launched hugely informative and user-friendly websites My Destination Auckland, My Destination Wellington, My Destination Rotorua, My Destination Christchurch and My Destination Queenstown as travel and information resources for local and international travellers.
My Destination (www.mydestination.com) is a leading online travel guide with a focus on local knowledge.
The New Zealand sites will see My Destination expand its portal of 70 destinations across the world, and comes on the back of a massive design and back-end upgrade that will see the company add another 55 global destinations in the coming months.
My Destination's local New Zealand team has spent the past year building relationships with businesses and communities in Auckland, Wellington, Rotorua, Christchurch and Queenstown to gather the 'on-the-ground' content My Destination is renowned for.
The new sites showcase My Destination's unique ability to promote a destination in the most attractive and way. As a result, users access the type of information they rarely find on global travel guide sites or might only discover on arrival in their destination city.
"We've been able to create an unrivalled user experience," said Mike Watt, New Zealand Regional Director. "The sites offer high quality, locally-informed content presented in the most attractive way using the latest multimedia tools. Our navigation is designed to ensure businesses and guide information can quickly and easily be found with minimum fuss.
"Over the years My Destination has created online guides that users like and demand more of. It's a proven formula and one that has seen the company achieve incredible growth in just a few years.
"We now cover six continents, 44 countries, 75 destinations and we continue to grow.
"The company's focus on global marketing and continuous introduction of new features will help us continue that growth.
"The Auckland, Wellington, Rotorua, Christchurch and Queenstown sites present local businesses to international and domestic travellers in the most effective way, using videos, 360-degree virtual tours, and local tips.
"We also share our multimedia tools so businesses can easily upgrade their own site, maximising the value of the partnership and the reach of customer engagement."
My Destination CEO Neil Waller said traditional travel sites could carry a lot of general information, but that was a commodity.
"My Destination is more than that – we aim to give users value-add," he said.
"For us, this means providing local expertise and there's only one way to get that, with people on the ground. We absolutely pride ourselves on our local approach to each of our destinations so we offer the service and knowledge that only local people can provide."
My Destination has recently increased its offering through online booking capabilities to offer competitive deals for users.
Globally, My Destination's teams have created professional-quality videos and industry-leading panoramic virtual tours - 3,000 in total and growing. Together with more than a thousand articles and a quarter of a million photographs, they are all aimed to inspire and inform users who have visited the portal 18 million times in the last year.
"We're delighted to finally be able to 'reveal' the New Zealand websites and very much look forward to continuing to grow our online community of tourism businesses and visitors in the months to come," said Mr Watt.
"We're sure these sites will take off in the same way they have around the world."
