Three Effective Tips for Business Expansion
- Details
- Published Date
It is very important the way you communicate with them as this can bring repeat into your business. The communication is effective when you are not trying to 'fake' it.
Analyse the emails written to a client compared to the emails written to your friends and family. Notice the casual way of talking when you're writing to friends and family; while the emails written to your client would be formal and somewhat tensed. You see you are trying to sell to the client and you would never talk to him in a casual way.
Try out by writing an email to a group of friends asking them to check out the hot holiday deals you have seen on www.tourism.net.nz Put your affiliate link in the URL and send it to your friends. You will find that most of your friends will open the email from you. They will checkout the holiday plans you are recommending and they will definitely make up their mind to buy it if they want one.
The conversion rate will be high because the way you recommended the product in a casual way will grab their attention. So the point is never sell a product to your subscribers; recommend it in a way that would make them open their wallets and buy the plans.
The fact is that subscribers, no matter who they are, don't want to be sold to. They will simply whine and unsubscribe instantly if you try to hard sell because they don't know you in person, hence, they don't trust you. Remember, this is virtually the opposite of a shop situation where those who walk in do want to be sold to.
So the first and the leading rule is to build trust like you would build a friendship with a group of people. To build trust, you need to follow these three effective email marketing tips.
Never sound like a salesman. Never ever sound like you're selling them stuff. You might have experienced this yourself in the real world. What do you do if a person knocks at your door and tries to sell you a product right on your doorstep? You would ignore him and close the door immediately.
But when you get a call from your friend about a hot product he purchased today, you would definitely want to check it out.
Always build trust first. Building trust is a tricky thing. You might have a lot of people blow hot and cold in the process. But don't give up. If some people unsubscribe from your list, that's fine. Don't worry about them. They won't buy from you no matter what you do. So it's good to 'clean' your list in the process.
One way to build trust is to send product review emails of the famous products in your niche. Don't become their affiliate in that process. Just give your honest opinion about the products. Give them things of great value. For example, you might have some old deal lying waste on your hard drive.
Brush it up and edit it accordingly. Remember, it should have good value. Make it good and desirable information. You can even sell off someone's back. Tell them about the great tour offer going and invite them to stay with you to take advantage of it.
Communicate in a casual way. Be casual. Communicate as if they are friends with you. Use casual words like "hey check this out" as a subject of the email. Don't try to increase your conversions by selling hard. Don't pound them with offers; inform them. Tell them about your stuff. Make them look at your sales or specials page and the sales page will do the conversions. Don't try to make your email a sales pitch.
Arvo Elias
Cybercons
